Apple Immersive Video
and Spatial Computing

📍 Upcoming Event

News & Features

Breaking: Blackmagic URSA Cine Immersive 100G

Announced at NAB 2026, the URSA Cine Immersive 100G is the world's first immersive cinema camera designed for live production with Apple Immersive Video. Dual 8K×8K RGBW sensors, 16 stops of dynamic range, and 100G Ethernet output capable of delivering live immersive video in real time — paired with the new URSA Live Encoder for Apple ProRes output. Live sports, concerts, and events in Apple Immersive Video are now a reality.

Read the announcement →

Inside Apple Immersive Video — Ben Allan & Clara Chong

Justin Ryan (Spatial Insider) sits down with Ben Allan and Clara Chong — award-winning filmmakers and two of the leading experts in Apple Immersive Video. In this 34-minute conversation, they cover the full production journey: the Blackmagic URSA Cine Immersive workflow, DaVinci Resolve and Fairlight post-production, the creative and storytelling challenges unique to 180° space, and why this format has more in common with IMAX than traditional film or VR. Ben and Clara also discuss their book, Cinematic Immersive for Professionals.

A few numbers that put the format in perspective: Standard laser IMAX = 212 million pixels/sec. URSA Cine Immersive = 10.5 billion. ProRes masters run ~150 GB per minute. A 10-minute drama shoot produced 11.5 terabytes in two days.

Watch the interview →  |  Get the book →

The Science of Camera Motion in Apple Immersive Video

Hugh Hou's in-depth article on movement principles for AIV explores the science behind camera motion in XR — what works, what doesn't, and why. Pair it with his companion immersive video, watchable on your Vision Pro.

Read the article →  |  Watch the video →

Real-World Productions

• 🎾 Major League Pickleball in Immersive Video — Groove Jones used the URSA Cine Immersive to capture a Moneyball match featuring the world's #1 female player
• 🍰 The Fine Dining Bakery — Ben and Clara's first AIV production: a short documentary about the inventor of the world's most Instagrammable cake

Getting Started with Immersive Content Creation

New to Apple Immersive Video or spatial content? These resources cover the format, the tools, and the workflow — from understanding the basics to encoding and distributing your first immersive project.

Understanding the Format

• 📺 What's New in Immersive Media for visionOS — Overview of all media types: 2D, 3D, spatial video, 180°, 360°, Wide FOV, and Apple Immersive Video
• ⚙️ Learn About Apple Immersive Video Technologies — WWDC25 developer session: AIV format, ImmersiveMediaSupport framework, encoding, and HLS streaming
• 📺 Explore Video Experiences for visionOS — Profiles for 180°, 360°, Wide FOV, AIV, 2D, 3D, and spatial video — what each is and when to use it
• 🔍 What is Apple Immersive Video? — Acute Immersive's clear, accessible explainer on the format, the hardware, and what makes it different

3D Content & Media Formats

• 🗂️ Creating USD Files for Apple Devices — How to generate 3D assets (including USDz) that render correctly across visionOS apps
• ✅ Validating Feature Support for USD Files — Companion guide for checking USD compatibility across renderers before shipping
• 🎞️ Converting 3D Video to Multiview HEVC & Spatial Video — Convert existing 3D HEVC files to multiview HEVC and spatial video format for visionOS
• 📄 Spatial & Immersive Media — Format Specification — Apple's technical spec for ISOBMFF extensions supporting spatial media (PDF)

Essential Tools

• 🔧 Apple Immersive Video Utility — Import media, create .aivu files, and prepare AIV content for playback or distribution. User Guide →
• 📖 Cinematic Immersive for Professionals — The first comprehensive guide to the creative and technical aspects of AIV, by Ben Allan & Clara Chong (Apple Books)
• 📄 Blackmagic URSA Cine Immersive Camera Manual — Full guide covering camera operation and DaVinci Resolve AIV workflows

Video Learning Series

Three community-driven series covering AIV production from beginner to advanced:

• 🎬 Creator Week Educational Series — Get to know the different types of media you can make for apps, games, and experiences in visionOS
• 🎬 Team2Films Immersive Master Class — Team 2 Films discusses what it takes to create an awesome documentary for Apple Vision Pro
• 🎬 Hugh Hou AIV Master Class — Learn the complete URSA Cine Immersive to Apple Vision Pro workflow in DaVinci Resolve

News & Use Cases

YouTube Comes to visionOS

YouTube for visionOS has arrived — turning every video on the platform into a spatial watch experience. Browse subscriptions, playlists, and watch history; enjoy 3D 360° and VR180 videos fully immersed; and watch in 8K on Apple Vision Pro M5.

Download YouTube for visionOS →  |  How YouTube made the jump to spatial computing →

The Mandalorian Director Uses Vision Pro to Preview IMAX

Director Jon Favreau had Disney build an Apple Vision Pro app to preview the full IMAX scope of The Mandalorian and Grogu during filming — making him one of the first filmmakers to use Vision Pro as a practical production tool at feature scale.

Read more →

NASA's Artemis II Launch — Filmed in Immersive Video

The Artemis II launch was captured in Apple Immersive Video — but the content isn't available quite yet. When it arrives on Vision Pro, viewers will be able to experience one of the most significant moments in human spaceflight as if they were right there.

Read more →

Real-World Impact

• 🚂 GB Railfreight + JigSpace — One of the UK's first freight operators to use spatial computing for immersive remote training, ahead of new Class 99 locomotives entering service
• 🧠 VR Therapy for MS Patients — A University of Michigan professor earns national recognition for using VR to bring nature experiences to patients whose mobility is limited by MS
• 🤲 XR + Brain-Computer Interface for ALS — Brain Games Studio's work with Rodney, who uses thought-controlled BCI technology combined with XR to operate lights, play music, and feed his dog despite ALS

Also Worth Noting

• 🎭 MuppetVision 3D Coming to Vision Pro — The beloved Disneyland attraction, shuttered after three decades, will be released on Apple Vision Pro
• 🏎️ Caradise — Explore the world's most iconic car designs in spatial computing — step inside interiors, examine materials, and walk around each vehicle as if it were in front of you. Vision Pro exclusive.
• 🏁 iRacing Connect — The world's most popular online racing simulator comes to Vision Pro, using visionOS foveated streaming and Nvidia CloudXR. Read the announcement →
• 🔧 Intune Now Supports Userless ADE for visionOS — Vision Pro can now be enrolled and managed through Apple Business Manager via Microsoft Intune

📱 Where to Watch Immersive Content

A growing ecosystem of apps brings Apple Immersive Video and spatial content to Vision Pro:

• 🎬 Theater — Immersive video app for Vision Pro featuring Apple Immersive Video content, cinema events, and live experiences. theater.sandwich.vision
• 🎬 Amplium — The immersive video platform for Vision Pro. home.theamplium.com
• 🎬 Prima Immersive — Native 16K, 90 FPS, HDR distribution for the highest-quality AIV content. immersivecompany.com
• 🎬 FrontRow — Spatial video concerts, comedy specials, and brand experiences. frontrow.co
• 🎵 Blue Frog — Immersive 3D concert performances with spatial audio. bluefrogstudios.ca
• 🎵 AmazeVR — VR concerts bringing fans face-to-face with artists in virtual environments. amazevr.com
• 🔍 Acute Immersive — AIV content platform. Also home to an excellent "What is Apple Immersive Video?" explainer →

🎮 Accessories

• ✏️ Logitech MUSE — Precision stylus for Vision Pro. A developer is using it with Nearby Sharing to allow two users to annotate the same 3D object simultaneously. Watch the demo →
• 🎮 PlayStation VR2 Sense Controller & Charging Station — Traditional gaming controller support for Vision Pro, available on the Apple Store since November 2025

Contact

Imagination Ave

imaginationave@mac.com